Hubrick recruited former record executive Lee Trink to serve as CEO. In 2015, former social media platform Hubrick, run by Norwegian entrepreneur Sebastian Geurts, decided to invest in FaZe Clan. Oliveira and COO Richard “Banks” Bengston created the first FaZe shared home in 2014 in Plainview, New York, where they could incorporate lifestyle content with their gaming content. Originally, FaZe Clan did not have a corporate structure, however the original CEO was Brazilian Thomas 'Temperrr' Oliveira, who had been a member of FaZe since he was 16 years old.

Teams under the FaZe name began competing in competitions such as the Call of Duty Championship and Counter-Strike: Global Offensive Major Championships, who were separate from the clan's YouTube content creators, splitting members of FaZe Clan into two mostly autonomous camps. In 2012, the channel had one million subscribers, and the clan began to branch out into esports competitions. FaZe Clan's focus on trickshotting and a personality/social-media approach led to FaZe Clan becoming one of the first popular YouTube video game channels, compared to other Call of Duty channels which were focused on winning tournaments.

It was then when FaZe unveiled the most popular series on their channel, ILLCAMS. Their YouTube content took off when Ted 'Fakie' joined the clan. The trio garnered a reputation for innovating trickshotting in the game Call of Duty: Modern Warfare 2. Originally, the group were a Call of Duty clan founded by three players, Eric 'CLipZ' Rivera, Jeff 'House Cat' Emann (now known as 'Timid') and Ben 'Resistance' Christensen.

FaZe Sniping made its debut on YouTube on May 30, 2010.

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