These in-app purchases provide iOS users with access to services or periodically updated content for a fixed sum that is charged repeatedly until the user decides otherwise. Apple, however, reserves its right to host content associated with such non-consumable in-app purchases. For example, users who buy additional filters in photo apps make a one time purchase of these non-consumable features. Non-consumable in-app purchases are premium features that are non-deletable, i.e. For example, the lives or gems in games that extend the playing span of a player on iOS gaming apps are consumable in-app purchases. These types of in-app purchases are often depletable and require frequent repurchasing. Apple also allows app businesses to promote and offer in-app purchases directly on the app store.Īpple’s in-app purchase program can help app owners sell a variety of content like subscriptions, new features and services on iOS, iPadOS, macOS, watchOS, and tvOS. In a quest to gain a significant competitive edge on the iOS app store, iOS developers try to push extra content and features, for example, premium content, subscriptions and digital goods using in-app purchases. What is the Apple In-app Purchase Program? Apple In-app Purchase Program Guide for Dummies - The Promatics Blog

Apple sandbox program